Our Story

THE FROGGIES STORY

Born to Boogie.

Froggies isn’t just a logo. It’s a feeling, a community, and a mission to lift the sport of
bodyboarding back to where it deserves to be.

Froggies Beach — tucked against the rock wall at Snapper — is one of Australia’s
most recognisable bodyboarding waves. It’s where Lids launch, Locals rule the line
up, DK legends carve lines, and where the energy always feels a little more electric.

WHY I WANTED TO BUILD A BRAND

In 2024, I joined the Gold Coast Bodyboard
Club and was shocked at how small the scene had become. Wanting to help, I started
a club social chat, introduced the GCBC 100 Raffle, and looked for ways to build
community — celebrating milestones, birthdays, and the moments that matter. That
year, I was honoured to receive GCBC Club Member of the Year. It wasn’t the finish
line — it was the spark.

THINKING BIGGER

I began asking: How do we support bodyboarding long term?
How do we build something local, authentic, and sustainable? Something that puts
support back into the riders, the club, and the community?

THE BIRTH OF FROGGIES

Froggies is a Gold Coast brand inspired by the break
itself — a brand created to support the sport into the future. A brand that celebrates
the waves, the stories, the characters, and the iconic frog in the rock wall.